DESIGN & ADVERTISING: APPLICATIONS OF DESIGN IN ADVERTISING DEPARTMENTS

SKU 259904
DESIGN & ADVERTISING: APPLICATIONS OF DESIGN IN ADVERTISING DEPARTMENTS

DESIGN & ADVERTISING: APPLICATIONS OF DESIGN IN ADVERTISING DEPARTMENTS

SKU 259904
9786525065151
R$ 65,00
R$ 52,00
1 x de R$ 52,00 sem juros no Cartão
1 x de R$ 52,00 sem juros no Boleto
    • 1
      Autor
      MORAIS, RODRIGO ANTUNES Indisponível
    • 2
      Editora
      APPRIS EDITORA E LIVRARIA LTDA Indisponível
    • 3
      Páginas
      165 Indisponível
    • 4
      Edição
      1 - 2024 Indisponível
    • 5
      Ano
      2024 Indisponível
    • 6
      Origem
      NACIONAL Indisponível
    • 7
      Encadernação
      BROCHURA Indisponível
    • 8
      Dimensões
      16 x 23 x 2 Indisponível
    • 9
      ISBN
      9786525065151 Indisponível
    • 10
      Situação
      Sob Encomenda Indisponível
    • 11
      Data de lançamento
      09/10/2024 Indisponível
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R$ 65,00
R$ 52,00
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This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising. It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages. With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas. It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond. Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion. It offers a compelling perspective on human communication, urging designers and advertising professionals to leverage their tools for meaningful expression and connection. Design & Advertising: Applications of Design in Advertising Departments offers a profound exploration of the synergies between design and advertising. With its clear, informative, and persuasive approach, the book invites readers into a world of creativity, inter/multi/transdisciplinary collaboration, and transformative communication.

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