Conteúdo - Como os elementos de estilo devem ser usados na composição de um texto - a escolha das palavras, exatidão, concisão, estrutura; Word choice and diction - usage - nonstandard language, technical language, biased language; Exacteness - denotation/connotation; figurative language; Conciseness; Audience, a check list; Structure - unity, balance, cohesion, parallelism; Glossary; Composing an essay; establishing purpose; establishing a pattern; discovering a topic; developing a thesis; generating material; The first draft and revision tecniques; Proofreading; Manuscript form; A finished essay.